4 Reasons To Care About Your Busines

Your business is an extension of yourself. You should care about it.

Take one look at the entrepreneurial culture and one thing seems to be missing from it.

An important lesson to care about the business you are building.

“Oh that’s so obvious.” “Of course I care about my business.” “My staff is like family to me, why would I abandon them?”

Sure a lot of people can say that about their business. But I’m willing to bet that not everyone is like that. After all, entrepreneurship culture encourages people to wake up at 4:30 am like the rest of the high-class CEOs, work 70 hours (or more) per week, amongst a whole host of other things.

Jessica Wildfire has an extensive list that I honestly agree with.

But one thing that is lacking is the ability to care about the business you are building. Yes, there are plenty of articles out there to care for your employees or for your employees to care about your business. I’m not talking about them. I’m talking about you. The owner. The boss.

I’ve said plenty of times before that your business is an extension of yourself. What I mean is your own values, ideals, goals and dreams are all poured into the business that you create and how you steer it.