As people it’s no shocker that we all care about being recognized and seen. Writers like myself and many others continue to push hard in developing habits and putting together well thought out pieces.
We all are vying for peoples attention, that our articles will get picked, read, and shared.
But there are individuals who may be starting out now that think a little bit differently about this.
Indeed many of us need this for survival, but many people will go as far as giving up if they don’t get the results they want.
Some of us are in it for the long-haul, while others are in it for the short-haul.
One of the big differences is our focus on the depth of our work.
This is an important element not just in writing, but in all aspects of our lives. It’s why Gary Vaynerchuk said to “stop worrying about how many likes you get.” It’s also why Jeff Goins said “when you get a lot of likes and a lot of “nice” comments, be worried.”
It means you’re getting impressions but you aren’t getting quality impressions.
It’s during those times where it’s important to be spending more time working on your craft, whatever that happens to be.
Devoting time to asking yourself what more can you do better. How can you focus more on the depth of your work and become further invested in turning this into something?
Now is the right time to do it. Now more than ever before.
Last week I reminded myself to not be afraid to take action and do something. I also used it as a time to remind others to do the same in a video.
I’d like to stay committed to that of course.
But I’m going a step farther.
I’m also reminding myself that my work can always be improved.
Because I’ll be honest with you, I feel I can do a lot better. I can tell by simply looking at my numbers.
It’s Not About The Numbers
As much as the numbers don’t lie, the big difference is how you react to those results. The Eric in the past would’ve given up entirely. That was the case with a few Youtube channels I had.
But what I’m doing right now has been consistent. Plus the channel I run right now is still around despite me taking a 3 month hiatus.
I’ve committed to that even more since December.
Because as much as I’m unsatisfied with my results, the onus is on me to work smarter, harder, and grow further to become satisfied.
These are the steps that we all must take to push ourselves further into the depth of our work.
It’s why so many people talk about the amount of time they spend working on growing their empire.
It’s why when we look at millionaires or billionaires, the amount of television most of them watch is a few hours per week.
It’s why Jay Shetty talks about the importance of us learning and growing as we spend much less time criticizing, judging, and watching other people when we focus and commit to our own education and being human.
On simply focusing on our work and asking what can we do more of?
I feel when we take the time to seriously ask that and commit to it, we’ll become focused on that. So much to the point that the numbers, and other peoples thoughts matter very little.
We become solely fixated on our work and how we can do it better. All to serve others.
Working Smart And Hard
We all know the importance of working hard, but it’s also important to work smart. I’d go one step farther and say we need to work smarter than smart.
I’m not talking about transcending a deeper meaning of smartness, but asking how can we build further onto our craft.
Like I have proven to myself, I personally can get through work quite quickly when I focus. When I understand what I’m doing and why I’m doing it. But obviously I can improve.
That’s why it came as a shock when someone told me, I talk a lot about myself. Even though I’m spending a lot of time doing that now with this piece, you also need to think about where you fit into everything.
The only reason I’m writing about myself now is I’m more involved in this piece. Any other and you’ll notice I’ll be writing less about me.
But my point is I didn’t recognize that at first and I’m sure I’m not alone.
That changed how I wrote. I started to pay closer attention to the content I consumed. Furthermore I use that in my written pieces, like I mentioned above with those quotes and pieces of information.
We can all use quotes, articles, and videos to feed off of one another mutually.
It’s why Pablo Picasso said (and so many others have relied on his quote) that…
“Good artists create. Great artists steal.”
We need to work hard, but not harder. As when we focus on the depth of our work, focusing on the stuff that really matters, it looks like we are working harder.
What I’m getting at is spending far more time doing the set up before putting the finished product together.
This means doing research, looking into trends, and watching a little bit of people from your niche before putting together an article or a video. Those types of things can be far more valuable than putting together another article or another video that lacks backing.
Not to mention, when you don’t work smart, you feel bad. I know in the past, and even to this day there have been pieces I desperately want to revisit and work on. It’s like a void that needs to be filled. But I don’t know how to improve it.
I’m sure other writers or content creators have felt this way. So you’re not alone in this.
But regardless of if you don’t know how to improve it, it’s important to take it as a lesson.
Depth Means Growing Profoundly
Looking back to some posts I wrote late 2016 I have to laugh at myself. Some of it doesn’t make any sense and it’s rather scattered.
But that’s what happens when you write every day for a whole year.
In fact I did that for two years and now I’ll be on my third year in March.
The only difference is this is the first year I’ve toned down on publishing, but not my writing.
Regardless, some of the deepest growths we can get is by looking back at our previous work. Seeing the shift from where we were to where we are now.
It’s the reason I have to laugh at myself as I feel that my writing has grown and changed. And soon it’ll change even more the further I work on my craft.
You too can follow this same thing when you look back and start to ask yourself that question. Put yourself in the shoes of your readers and ask yourself some deep questions.
Are you allowing yourself to be vulnerable enough?
Have you explained this idea enough that people can get a good enough idea?
Have you been able to back this up from a source or a personal experience?
Do you like your own voice? Can you connect with it?
Ask the difficult questions, because regardless of our paths in life, one thing is certain: we vie for attention. To get attention is to simply draw emotions from people.
Because as much as we want to improve ourselves and do our own thing, we still relay on others. We still watch other people, even when we have it all. So it’s up to us to work smarter, grow more and work hard to draw emotions.
This might even be opening up to being vulnerable, to admitting mistakes. But not letting that define us and redeem ourselves by asking a simple question.
How can we grow from this?
To focus on the depth of our work is to do those things:
Ask the difficult questions.
Be willing to work smarter by doing the behind the scenes work other than the work itself.
Committing and following through with every decision you make.
Take steps and even complete those things by developing those specific habits. Yes it’ll be tough. But I believe by doing those things, you can work more profoundly than before.
To your growth!
Eric S Burdon