It’s great to be reading that Facebook has come to its senses in terms of marketing and has embraced transparency and authenticity. It tells me that more and more businesses are going to be making this leap seeing as Facebook is one of the many trendsetters in various industries.
I say this because over the past year I’ve been writing here and there about influencer marketing which is picked up by small and medium-sized businesses I feel like. Mainly because it touches on things like authenticity being a huge part of the brand.
To see a company like Facebook embracing this concept is great and I hope that Zuckerberg will go and apply it.