I agree completely with you on that. One man who talks a lot about the brain is John Assaraf. Every year he hosts a Brain-A-Thon program where he brings the top neurologists together and talk about the brain. His spin is using the brain to help us achieve what we want in life, but obviously there are other applications. Our brain gets in the way of a lot of things and exercising it and understanding ourselves can help tremendously in removing those barriers.