In a world that is constantly changing, evolving, and growing, it’s important for us to stay on top and try methods that we’ve never tried before. We have to learn to do things that may seem foreign to us, unordinary, abnormal.

And that is okay.

In fact, doing things that we aren’t quite used to is a thing that we have to do as an entrepreneur. It’s kind of like a test.

Do you have what it takes to overcome the challenges? Well you’ll have to change your ways to get there. (says me in my head.)

This is the first type of test that we have to go through, being able to embrace the changes that are happening in our lives.

Three years ago, I went against everything that I was pursuing for almost seven years and jumped into business. Mind you I did a piss poor job running my business, but I still did something truly out of the ordinary.

I broke how my character was played up to that point and went into a place that was foreign, mysterious, and unknown. With uncertainty, I kept moving forward little by little.

That sort of progress needs to be happening to us all in order for us to continue to grow and move forward. The reason being is that the world changes. Tactics need updating, strategies need to be changed, and we all discover more about ourselves the further we go along.

I needed to overhaul my entire plan for how I’ll brand myself because of ideas I had and results that I’ve gotten.

And all of this stuff is okay to do.

It’s important to stay the course, but only to do so until it stops making sense. Until the rules of the game change and your old strategy isn’t working any longer.

It’s happened here on Medium. Just a few months ago I was earning a below average amount of money, now I’m earning less. I’m not big on the numbers or obsess over them, but when you’re making $40–50 and you’re suddenly making $10, you know something is happening.

It’s led me to making a new strategy, looking at my work and what I can be doing.

It’s gotten me back into experimenting, or pushing to do things I used to do and stopped suddenly. Much like that actions I’ve done in these posts:

I’m doing this for a reason because our rules are changing regularly.

I’d like to be hopeful and say that we can strive to be on top all the time, but I know that’s a lie. We won’t be able to stay on top of every single rule and exploit every little loophole out there.

What I can say is that we can survive and that all comes down to willing to do the things we’ve stopped doing or never did before.

Like doing live video, or recording videos again.

That’s something else I’ve done in the form of answering questions on Quora.

I’d like to do a lot more than just that, but this is a good start to seriously get in the habit of making these videos again.

I’ve had to limit how much time I’ve been consuming entertaining content and instead focus on the things that’ll push my forward and grow me. Yesterday I spent my breakfast time actually reading and commenting on Medium posts and starting conversations on Twitter.

My point is, if you want to be in this in the long run, there comes a point where you will have to do things that you didn’t normally have to do to stay in there.

The life of an entrepreneur is a drag and there’s a lot of things that we need to stay up on. But I think the willingness to experiment and reaching out for help and guidance comes a long way.

Sure we may all be competing for everyone’s attention, but business is already proving that constant rivalry isn’t the smartest play. It’s not making products or services better and soon enough they all get bought out. Instead, let’s collaborate. Let’s do something unordinary.

To your growth!

Eric S Burdon

Worked myself like a dog yesterday and I’m quite proud of the progress that I made yesterday. It was fulfilling how much I was able to do and get myself out there.

Although I didn’t get an opportunity to get out of my room, it was still nice to be hustling and making more progress. I’ve been on this motivational high for the past little while and it’s feeling really nice.

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