One thing that has been happening to me recently has been a decline in my overall engagement of my content on social media.
Maybe it’s the quotes, or perhaps the overall design of the image I’m using has lost it’s charm.
Or perhaps I’m using a scheduler for Twitter to post all of my posts for me. Apparently that’s a big no-no for Twitter and my posts don’t reach as far as they used to.
Whatever the case may be, I am in need of a new strategy like many other people out there.
Social media has always been like this. We learn fancy techniques to get views or overall engagement and build a following, only to mix it all up in a week or a few months.
It’s honestly exhausting.
From this angle, I can see why I kept coming up with excuses around social media.
“My marketing skills aren’t that great.”
“I don’t know what I’m doing on social media.”
But I think that’s really every person on social media who is looking for those views, and engagement.
Marketing isn’t so much of a skill but more like a numbers game.
And this number game is constantly changing the rules.
I’m not saying to give up on social media.
What I am saying is to create a strategy that never gets old and focus on the right platforms.
I’m referring to the Pinterest and Quora’s of social media: rare gems that aren’t really looked at, but have a lot to offer for those willing to engage and use some strategy.
One thing that I have been working on is engaging more on content. From reading posts on Medium, to scrolling through posts on twitter and liking and replying. I’ve also taken some time to reach out and have a few conversations with people again.
It’s comforting, but also an important part of the strategy I wish to create moving forward.
In fact it seems like everyone else is heading in that sort of direction.
- Writers are encouraged to share more stories. This adds to conversations.
- Some of our content can be based solely off of conversations we’ve had with people, such as this post.
We’re all moving away from the standard marketing tactics as we are so used to advertisements appealing to our emotions and instead are looking for connections.
- I’ve seen high engagement on peoples accounts all because they replied to someone or said something meaningful.
- In personal branding, people buy from you specifically not because your business model is stellar but because of who you are.
Connections in this case are vital and building relationships has become more important now more than ever.
And you can’t get away with that by using a robot.
I agree, it’s a bit of a pain to be passing up third party tools and automating things, however if you have a strategy on social media you can get a surprising amount of things out of it.
Social Media Isn’t A Void
I think we’ve all described social media as a void that everyone is screaming into. Even here it’s kind of like that.
However I believe those who will make it to the top are the ones who add to the conversation and are willing to take those steps to achieve that. They’re not the poster and run type of people and they’re certainly not the spamming likes like the InstaGamer.
They are the people who genuinely add something and take the time to engage when they have the time.
And that’s what social media is about: starting conversations.
To your growth!
Eric S Burdon
Yesterday we got hit with a thunderstorm that wiped out the power for pretty much the entire city. It wasn’t all that bad as it seemed to be a temporary storm.
I call it temporary because the clouds weren’t that dark and it was one of those rain storms where you can still see the sun and it’s still raining.
Either way it gave me some time to sift through my stuff I had downstairs packed in boxes and toss out things I didn’t need.
I also did my first live in what I’d say has been a year of not doing them at all. It was a little nerve wracking but I managed to get my message across. It’s an experience that I might write about later once I get more under my belt.
Aside from that, my work and progress has been coming along steadily and there’s still more work to be done.