What Does The Butterfly Effect Have To Do With Business?
One small action leads to another and another affecting more and more people the longer it lasts.
The butterfly effect — or ripple effect — is a force that not many people really think about. Entrepreneurs are focusing forward, looking for new ideas or maintaining their businesses. There is always a task at hand or a fire to put out.
But little do we know that our actions in those specific situations can create a ripple effect regardless of if we’re flying solo or in a large company. And much like outside relationships, these actions set the stage for the next scene our business plays.
Is the business going thrive? Or will it burn to the ground?
That depends on your response and how well you can leverage the butterfly effect in various situations.
Whether you are flying solo or have a massive amount of employees, it’s important to see how the butterfly effect carries. You see, the butterfly effect is more than just one ripple in a lake. As soon as it touches someone else, another ripple is going to be forming.
It’s the same idea as encouraging every person to compliment one person that day. The world would be a happier place because so many people would be complimenting one another. All the same, treating employees right is key to them treating customers right.
Simon Sinek hasn’t spoken about that but had something similar to this idea: A leader is meant to look after the people who are looking after their customers.
Similarly, he finds it hilarious that CEOs who’ve been in business for decades says their main priority is the customer although they haven’t spoken to one in years.
It shows the disconnection.
No wonder so many employees feel utterly disconnected from work and the company.
Owners of the businesses are more concerned about Joe on the street as opposed to the people they’re responsible for looking after.
Richard Branson once said:
“Clients do not come first. Employees come first. If you take care of employees they will take care of the clients”
Treat people right — especially those you are responsible for — and you’d be surprised what they can really do.
This is where you can really start leveraging the system as so many companies have so many infuriating customer service centres. Of course how a customer treats these individuals is important, but you can ease a lot of pain and struggle by putting in a good infrastructure.
Customers want to talk to people and having to press five or ten numbers to finally talk to a person can be frustrating.
Furthermore ignoring complaints from customers isn’t ideal as their mood does create a butterfly effect too.
Instead, it’s key to see this as an opportunity to fix things. Perhaps you can identify a huge issue that hasn’t been brought up at all. This, in turn, could save you a lot of heartaches and could make for a better business.
Customers are far more valuable than so many people think. They’re more than just resources. They determine the life of your business. While not every customer is a business savvy individual, listening to their considerations and complaints can help in many ways.
The butterfly effect also affects stockholders as well. After all, these are people who put down money to see you grow your business. No matter the individual, it’s important to keep their thoughts in mind. Much like with customers, you don’t want to bend the knee to them entirely, however keeping their thoughts in mind can change the course of business.
Treat them nicely and fairly and they will invest more over time. Treat them better and they’ll tell other people as well.
It pays to be a nice person, but do so to the point where you’re not polishing other peoples shoes for free. There should be limitations to peoples generosity in terms of business.
The Butterfly Effect Affects You Too
Leveraging the butterfly effect is more than just treating people nicely. It’s reading the room and figuring out what people want and what it is that you can offer.
Even if you meet someone halfway that’s better than not at all and that can change your business direction.
Every decision, every consideration, every action will create a ripple. It’s up to you when you want to bring that down.
To your growth!
Eric S Burdon
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