What Happened To The DeLorean?
A look into the nostalgic car company and what we can learn from it.
6 min readJan 21, 2019
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It all began in the late 1970s when a man named John Z. DeLorean left his powerful position as general manager at GM to make the iconic and namesake named car, the DeLorean.
Before all of that, John DeLorean was a legend within the industry.