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Whenever You Get A Great Client, Always Do This
No matter the nature of the work or the client’s attitude about something, if they are a great person to work with, make sure you over deliver.
I’m two days into working on my accountability partner’s startup and I’ve been assigned some mindless work. I already knew this going forward and that I’ll be assigned more work soon enough but that’s not stopping me from doing something I’ve been getting into the habit of doing.
That is over-delivering on the necessary requirements to do the work. Provided that the client is someone who I think deserves it.
Now, it’s a given that if you’re working with someone who makes you happy you’re going to be performing better for them anyway. All the same, if they make you feel bad, you’ll perform less.
But I find in the freelance industry, most individuals will focus purely on the job and making sure that it gets done. It’s akin to a project where most want to get it over with and not worry about ensuring it’s their best work. And that’s why I think ensuring you’re giving more value to clients can be a powerful strategy in obtaining clients and retaining them too. Here is why.
