Whoever You Add To Your Team, Make Sure They Do This
The job is important, but what’s more important is the messages they send across.
Team building is likely the most difficult thing to do for any business. From searching for the right kind of people to training them. It’s an expensive process and sometimes your efforts will blow up in your face.
I don’t have that much experience in this area of course. Over the years, I’ve been a one-man business. However, I have worked with a wide variety of people and I’ve learned a lot from that experience.
It’s to the point that I’ve discovered what makes an effective team. And by extension of that, what you need to look for when you are building a team be they close or far away.
Of course, these individuals need to be capable to do the job, but there is something else that’s also critically important that they are capable of doing.
This is being able to send your message and what you represent.
Whether you are a large or small business, we all have a brand in some way. A series of attitudes, and objectives. And with our own personality, we work towards those things and develop ourselves. We discover what is the best way for us to project that brand.
At the end of the day, we create a formula of who we need to be in order to project that brand the best.
But what we often overlook is how other people are working within our brand. We always think about how the consumer engages with our brand but never the workers or other people involved in the company.
We hear reports of toxic work atmospheres or businesses crumbling from the inside. Hell, some industries have dangerous practices like the video game industry and it’s time crunch issues.
The thing is that these morals and ideals are all instilled. And letting them persist only causes more issues. But above all, these seep into our teams, our culture, our brand, and they do serious damage.
The biggest being that it affects how you project your brand and how you represent it.
In those events where people feel frustrated or angry or have given up entirely creates a toxic atmosphere that is evident upon the launch or viewing of a product or service. You can tell the difference between someone putting a genuine effort or someone who is just done with it and never wants to deal with it ever again.
But it’s this moment I want us all to pay close attention to. Because while these attitudes break teams, there are some people who are getting it right and are creating great things.
Last Saturday, I joined a startup that my accountability partner has put together. While the work I’m doing for now is simple, I’m still excited to be working with him at a closer capacity.
And while I said yes immediately to his offer, there were other reasons for me joining. Another aspect is because of the messages that he sends. His own brand and personality speaks to me and represents something that I feel capable of projecting.
It’s why I’m comfortable talking about this startup at such length. We’re still figuring out all the details, but we have something concrete.
But a stronger example of others representing other brands well is the interaction that Twitch streamer Day9 (aka Sean Plott) has with his moderators. While his moderators are there to ensure everything runs smoothly, they also go above and beyond. The moderators will talk to people and be friendly despite their higher authority.
And the thing is, Sean personally picked those individuals. Just as companies pick managers and those managers pick the employees.
I wouldn’t say Day9’s success has been entirely on the shoulders of his moderators, however, it has made the road to success easier. After all, if people came to hang out on his channel and there was nothing but hate comments, people may be more inclined to steer away from the channel.
And that’s what’s important when looking for someone who will be given some power. You need to understand their overall attitude and what they will do with that power. Not to mention what it means for your brand when they use it.
And this doesn’t exclusively apply to higher power positions. This is throughout your entire business. After all, a persons performance depends on their attitude. And if you have a culture that is toxic, it’ll affect everyone.
While adding numbers and growing your ranks is important, you want to make sure you are making the right calls. Not to sound cheesy here, but great power comes with great responsibility.