Why It’s Okay To Not Always Deliver
Yesterday I was hustling hard, trying to knock out every item that was on my to-do list yesterday. I was getting into a pretty good groove and work flow, when I suddenly looked up at the time. It was about the time that I started writing this post right now: 8:35 am.
While the time doesn’t have much of a significance to me overall, it suddenly dawned on me that I forgot something.
I forgot to post an article onto my official blog.
Was what I thought initially and that fact started to eat away at my concentration. But instead of that one thing breaking me down, I started to get back to work again.
Why exactly did I do that? Why would anyone do that?
Simple. I’m comfortable with not always delivering.
Why Is This Okay?
As creators we are meant to deliver what it is that we promised to deliver. Whether that’s products, services, or posts, people have a set expectation that we are to deliver things to them.
This is also reinforced in the industry where it’s not out of the ordinary for people to say deliver content consistently or better yet daily. And some systems actually force you to do that to survive if you are getting paid through them. (like Youtube’s model)
But some times we can’t always hit those demands. As many top earners of Youtube have said before, putting out content constantly feels more mechanized than enjoyable.
And I mean sure, our audience does have expectations of getting content, but missing out on one delivery on occasion isn’t bad. So long as there is context.
We are humans after all and that doesn’t make us these flawless beings. We have priorities, obligations, and other commitments that factor in.
It’s okay to not be constantly delivering because some things are more important than posting that one post or sending out that status at the right time.
Your own sanity, well being, and the deep relationships that you have with others are more important than the one video, or one post that needs to be up.
But Don’t Let This Be A Habit
All of that being said, this isn’t an excuse to skip something because you’re lazy or don’t want to do it. When we develop a bad habit, it’s going to affect other areas as well.
Skipping one post and not saying anything about it is okay. Skipping over a week of posts and not giving any context isn’t. At the very least make a tweet about it or a status on facebook. Or if you physically can’t, then catch everyone up to speed once you recover.
Whether we like it or not, we have a responsibility to our audience. I will agree to that much of the industry’s expectations. However that doesn’t mean we are forced to constantly serve our audience.
Some times we are allowed to slip up and make mistakes. But as long as the reason is justified, then people will understand.
I’ve been working myself really hard and lately my posts on my blog have been recycled posts from Medium — this platform. However my attitude towards my official site has shifted a lot and I’ve explained that. The only original content is occasional sponsored post plus my Sunday BetterMeNow posts.
It feels neglected and it is. But I am doing something about it. It simply needs time.
It’s Your Content
My point is is that it is your content. You choose the pace you want to go at. You choose where you want to focus. You have no obligation to be constantly delivering, but keep in mind that if you want your business to grow you will need to be consistent most of the time.
Keyword here is most of the time.
To your growth!
Eric S Burdon