In 2005, way before they were making over $10 billion a year in revenue, everyone though Facebook was nothing but a cool app with no ability to make any kind of substantial revenue. Most onlookers simply laughed at the idea that Facebook could make any kind of money at all.
All of that started to change drastically when Noah Kagan, the 30th employee at Facebook, approached Mark Zuckerberg and pitched an idea. It was the idea to prove that Facebook has the potential to make a lot of money and prove any skeptics that they are wrong.
At the time, all Zuckerberg did was listen to the pitch and after it was done he went over to the whiteboard and wrote a single word on the whiteboard:
From that point forward, Zuckerberg refused to listen to anything or anyone else’s ideas unless it could help him grow a larger user base on Facebook.
Today, Facebook as we all know it is the most widely used social media site in the world, despite what it has gone through in recent years.
A lot of us might have heard about this productivity concept before. It’s called the “One Thing” philosophy where we focus on literally one thing.
This philosophy — amongst many others — have allowed people to become more productive to the point that some of the top people in various industries can finish their routine in a matter of hours.
By all means being a multi-millionaire and owner of your own company is very demanding.
Or at least I can imagine that is since I’m but a one man organization.
Anyway, all of this is made possible thanks to the principals that we hold with productivity.
It’s these philosophies that has driven us to new heights. Because Zuckerberg only focused on growth, he built a massive company that we simply can’t ignore for example.
Another example is people feeling overwhelmed. Part of that reason is perhaps announcing their goal to other random people might not work for them. Instead they need to announce it to one person that they value instead.
It’s these particular quirks that we have that determine a lot about how productive we are and how efficiently we work.
So what exactly can we do in order to get into that flow state?
How can we accomplish many things in little time?
True there are many obstacles in our way. Some of it being financially or perhaps you have a difficult client. But how we work to resolve those problems is really what matters in this situation.
It all comes back to our philosophy of productivity, what methods are most effective for us and so on.
Below is but a theory of what I believe can help us achieve this. This is based off of my research, but also my own personal experience of hustling as a writer for a solid year.
First, Change Your Philosophy
Even though I’ve been operating my business for three years, I’ve said in the past that the first two years I spent doing very little work. I had trouble getting into a flow state and I had no structure whatsoever.
There are many reasons for why this was a huge struggle for me but it can easily come back to my philosophy of work. What I did with the time that I was given as well as my morning routine and even what I was eating made a serious impact on how I worked. Furthermore what I did was the things that I believed in and valued as a person.
In order for me to start working effectively and getting more out of my day was to first change my overall approach to my work. I had to drop the things that weren’t serving me and adapt to a new way of doing my work.
As a result I changed my philosophy by setting goals and talking about them to then only sharing them with very few people whom I value.
I started to put together a schedule and wrote what I needed to do on pieces of paper.
There’s also the fact I try to exercise on a routine basis and be mindful of what I’m eating as well.
When we change our philosophies, we learn about ourselves and we begin to understand what is the best way for us to work.
We each have a way of getting into a flow state.
In order to do that finding out the best way for us to get there is what’s important.
Some people need a morning routine or to do a certain activity before getting to work. Whether that’s a workout or simply affirmations, our philosophy of getting into work and the work itself needs to change.
Secondly, Leverage Everything With What You Have
The best salespeople and entrepreneurs of the world can get a lot done with little resources boils down to focus.
Not only do the best get into a flow state with very little issues, they also have an intense focus.
Like I mentioned above, when Facebook focused solely on growth, they got it because they focused only on that.
They focused on the activities that allowed them the growth that they needed.
This heightened focus is imperative to success as it prompts us to dwell on the things that give us those results that we want.
If we want to 10 X our income you wouldn’t sit and create business plan after business plan.
- You’d get an idea and run with it.
- You’d find tools and resources to help you along the way and build a network of people that will help you grow.
- Furthermore, you’d use those resources as best you can.
When I first started out it was difficult, however the tools that I have now that I managed to get for free I still use them to this day. They have helped me to grow and for that I am grateful for them.
But the reason why I continue to use them is that they contribute to my overall growth and the potential revenue I can get from them as well.
Even though I’m using mostly free stuff, it’s clear that other more successful people are leveraging their resources as well.
It costs them money, but they are making sure they are getting that money back through sales.
The reason why they leverage and get so much is because of the state of environment they are in paired with their philosophy of productivity.
When it comes to entrepreneurs or people working on commission, they don’t make money until they make the sale.
Everything leading towards that is the build up.
Yes you can in theory make an unlimited amount of money from it, but the fact still remains that until you get that article or book published or that product or service out to market, you are throwing money and time away.
This is why you need a rigorous philosophy of work and why those who make the most of their time and get good results overall manage to pull this off.
Lastly, Have A Specific Creed
The last thing that these people have is a creed of sorts.
It can be something as simple as a statement that reminds them why they work.
It could also be a “why” that pushes them forward as well.
For myself, it’s along the lines of Kaizen.
A thinking process that focuses on making constant and continuous improvement. It’s a great mindset to have and I can imagine many employ this in many fashions.
From Zuckerberg’s one thing focus, making a little progress in growing every day was his goal and it still is as he is putting efforts in changing Facebook around.
There is also the classic Toyota Production System story where any employee can stop the production line and point out problems, correct an error or even make suggestions to management.
This way of thinking is a philosophy, but it’s also a creed as other people get in line and follow it.
In the examples of above it’s a standard business practice and a norm in those companies to focus on what can be done better. All this is possible because they focus on one big goal at the end of the day.
People can get a lot done because they place a lot of value behind taking those small steps. At the beginning it’s those small steps that lets them build that continuous improvement day by day. They make the most out of their day by cramming the growth into small pieces of time and only focus on those activities during that time.
Rinse And Repeat
They not only practice those three things, but it’s natural that they too rinse and repeat this process. Those who work efficiently look through and check and recheck their methods.
They check and recheck their philosophies and their creeds. To identify motivators is key and as new information comes to light, they can adapt. After all, to stay ahead of the game isn’t to be constantly number one, it’s to adapt to the changes and leverage them as best you can.
Highly productive people also ensure they are working at the best of their ability. They check themselves to see how they are doing and whether they need more people or other tools they can use.
But above all, they are patient and appreciate that little changes and growth. Progress is still progress as long as the progress is meaningful to you. This is what it takes for them to make it and I know we can get there too.
To your growth!
Eric S Burdon