You Don’t Need To Optimize To Be Perfect

How optimization leads to being less of who you are.

When I first entered the self-help world, there were several youtubers that followed. Not only to build up my own view of the industry but to see what other people were doing.

Needless to say, those in the self-help or self-improvement world are people who have already “made it” in life. They’re rich, drive expensive cars, have a thriving business, and are typically men with a supermodel-like girlfriend or wife by their side.

I wasn’t entirely roped into that fantasy as I don’t care about cars at all nor insane levels of wealth. But it gave me an idea of what to aspire to generally speaking.

To me, having “made it” would be more on the business aspect. Being better in marketing, making content, and building an audience. It resulted in me gravitating more towards Gary Vaynerchuk over other youtubers in that sphere.

Nevertheless, it gave me this urge that is all to familiar in this industry. It’s a good feeling, but with some dark undertones to it.

It was a desire to optimize one’s life.

I bring this up because despite listening to Gary Vaynerchuk’s words (and since unsubscribed from his channel), I still keep some of the self-help…